A little bit about me
I’m Linzi, a small-town girl from Scotland, where every day felt the same. I craved more—more adventure, more growth, more of everything life offers. That drive led me to live in five different cities across three countries, immersing myself in new cultures and constantly learning.
I studied fashion at university, drawn to the art of storytelling and creating visually stunning solutions. This passion evolved as I entered the tech world, where I discovered the incredible impact science and technology can have. It’s a field often seen as dry, but I love transforming complex, “boring” tech into something captivating and accessible.
As a designer in tech startups, I’ve thrived in scaling businesses, bringing creativity to the heart of innovation. Every day is different, and that’s exactly how I like it—filled with new challenges, opportunities for growth, and the chance to make a meaningful impact.
I’m here to experience it all and help tell the stories that matter.
Branding Abu Dhabi Start-Up
Strategic Brand Development and Market Positioning
Company
GIGA Graphene Technologies
My role
Design and Project Manager
What We Delivered
Logo design
Website design
Product Marketing Strategy
Team
Managing Director
Chief Executive Officer
Chief Commercial Officer
Chief Innovation Officer
Situation:
GIGA Graphene Technologies (GGT) needed to establish a brand in the UAE that reflected innovation, sustainability, and appealed to high-level stakeholders, including sheiks and government officials.
Task:
As the design lead, my task was to create a cohesive brand identity, including a logo, website, and storytelling video, that embodied the UAE's values and aligned with GGT’s mission.
Action:
Collaborating closely with the C-suite, I led a cross-functional team to develop a brand identity, including a logo inspired by graphene's hexagonal lattice with a sleek black and gold design to convey sophistication and innovation. I oversaw the creation of a futuristic website using Adobe tools to effectively communicate our goals and global impact, and directed the production of a storytelling video to reinforce our market position. Additionally, I spearheaded the development of content and pitch decks that highlighted our technology’s alignment with sustainability, tailored to engage high-level decision-makers.
Result:
Our branding efforts resulted in a 40% increase in stakeholder engagement and a 30% rise in website traffic. The pitch decks and video secured two major projects worth over $4 million, positioning GGT as a top innovator in the UAE market.
GGT Website Design
Marketing Partnership to Develop Sustainable Concrete at COP28
Showcasing GIM Concrete’s Impact on Climate Change Solutions
Company
GIGA Graphene Technologies
My role
Design and Project Manager
What We Delivered
Logo design
Website design
Product Marketing Strategy
Team
Managing Director
Chief Executive Officer
Chief Commercial Officer
Chief Innovation Officer
Situation:
Giga Graphene Technologies (GGT) aimed to showcase their sustainable concrete, GIM Concrete, at COP28, highlighting a partnership with the UAE’s Ministry of Energy and Infrastructure, Tadweer, and Masdar City.
Task:
I was tasked with creating a video in 48 hours to present at COP28, illustrating the importance of GIM Concrete in addressing climate challenges.
Action:
I took full control of the project, conceptualising, designing, and editing the video. The video highlighted the environmental challenges in construction and showcased GIM Concrete’s role in sustainable development, emphasising the partnership’s impact.
Result:
The video was chosen over externally produced options, saving costs and impressing high-profile attendees at COP28, including government officials and the British Ambassador. The presentation generated positive media coverage, reaching over 5 million people and boosting stakeholder engagement by 25%.
MoU Signing Video
Engaging in a Discussion about the Future of GIM Concrete with the British Ambassador to the UAE and GGT Managing Director
GIM Concrete video playing as guests arrive to the MoU signing
Pitching Complex Scientific Technology
Securing 7–9 Figure Investments.
Company
GIGA Graphene Technologies
My role
Design and Project Manager
What We Delivered
Pitch Deck
Presentation Design
Product Marketing
Team
Engineer and Scientific Researchers
Situation:
Graphene Innovations Manchester Ltd (GIM) aimed to pioneer the use of graphene, an advanced nanomaterial, by building trust and credibility among investors for large-scale projects.
Task:
As the design and marketing lead, I aimed to make graphene technology understandable and appealing to investors and customers, securing their confidence and funding.
Action:
I led a strategic marketing initiative focused on a visionary 2030 project to construct the world’s tallest building using GIM concrete. Collaborating with scientific teams, I developed clear and compelling sales materials that translated complex technical details into accessible content for a diverse audience.
Result:
These efforts positioned GIM as a graphene industry leader, securing a six-figure and a nine-figure investment to launch a joint venture in the UAE. These investments demonstrated strong confidence in our technology, driving our market expansion and innovation efforts.
GIM Pitch Deck Slides
Let's drive innovation together.
Reach out to discuss how I can help your team succeed.